What is the Amazon Outlet? (And How It Saves You Money)

Slow-moving inventory can put real pressure on your Amazon business. When products don’t sell, your cash gets stuck, and storage fees keep rising. Amazon Outlet gives you a simple and effective way to move this extra stock by offering discounted items to shoppers who are ready to buy.

In this guide, you’ll see how the Amazon Outlet program actually works and how using smart discounting strategies can help you clear inventory faster while boosting your overall profits.

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Amazon-Outlet is located on the Amazon platform and can be identified by the unique purple logo. It is an outlet store where sellers sell their excess inventory for discounted prices. Sellers can sell clearance items, opened products, and products with minor imperfections. 

The Outlet is great for bargain hunters. Amazon is very versatile and spans a range of categories. Consumers can find incredible deals on electronics, items of clothing, and household necessities. Sellers on the Amazon Outlet are always very competitive, and bargain shoppers can trust that they will always get the best deal.

Shoppers who have an Amazon Prime membership get more savings since they will not have to pay for shipping. Many deal shoppers get their savings through the Amazon Outlet.

Benefits for Sellers: Turn the Amazon overstock store into a Profit

There’s a lot of pressure for Amazon sellers when things unsold inventory becomes a hassle. Getting charged fees and watching unsold inventory build becomes stressful. The Amazon offers a great solution for clearing that unsold stock while still being able to make some revenue.

• Move Inventory in Bulk: Shifting inventory that moves slowly for your account helps free up space for more productive stock.
• Bring in Inventory Turnover:  stock that tied up cash is now available to reinvest in more productive inventory.
• Seller Metrics Increased: The overall account health and performance see a positive change, and unit sales increase, resulting in improved visibility for the seller.
• Seller Focused Advertising: Easy access to high-demand customers who frequent discounted and Amazon clearance marketplace

Amazon’s Overstock Channel allows you to sell and profit from inventory challenges. Streamlining your processes when participating in the Amazon Outlet Store Program allows you to control your inventory better, enhance your cash flow, and improve your overall position in the Amazon Marketplace.

Amazon Outlet provides deals on overstocked and clearance items. Whether on the App or the website, there are a few easy steps you can follow to sort by Amazon discount outlet to find the best deals.

On Amazon UK Website

• Navigate to the Amazon UK home page.
• Hit the three horizontal lines (menu icon) on the top-left side.
• Scroll down to “Programs & Features” and click on “See All.”
• Select “Amazon Outlet” to start checking available overstock and clearance offers.

On the Amazon App:

• Tap on the menu icon (three horizontal lines).
• Select “Shop by Department” and tap “See All.”
• Select “Amazon Deals” to open the section.

Searching for Other Specific Items:

• Type in the main Amazon search bar the product you are looking for.
• If the product is available in the Outlet, you will see an option when you open the product page.
• Alternatively, you can first go to the Amazon Outlet page and use the search bar there to find specific deals.

Sellers on Amazon can use Amazon Outlet to sell their overstock quickly and easily by doing the following: 

1. Cutting storage costs: Sellers can clear out slow-moving products and avoid extra long-term storage fees. 
2. Frees up capital: Sellers can release the cash tied up in unsold inventory. 
3. Create Space: Sellers can make room in their inventory for new products that are in higher demand. 
4. Improves Turnover: Amazon Outlet saves sellers time and improves the overall business.

Since the program works directly with your seller account, integrating it into your workflow will be effortless. Sellers can use their inventory and sales data to figure out their overstock products and the best price points to maximize sales and reduce excess inventory.

The most popular categories on Amazon’s Outlet Site reflect Amazon’s most popular selling categories, while on the outlet, you can find great deals on overstocked and clearance items. These categories always garner the most consumer attention.

Categories	Examples
Home & Kitchen	Small appliances, cookware, home décor, and furniture that make everyday living easier and stylish.
Beauty & Personal Care	Skincare, haircare, makeup, and other personal care items for shoppers hunting for deals.
Clothing, Shoes & Jewellery	Apparel, footwear, and accessories, including casual wear, activewear, and fashion essentials.
Electronics	Gadgets and accessories, including wireless earbuds, smart home devices, and tech essentials.
Sports & Outdoors	Fitness gear, sports equipment, and outdoor accessories for active lifestyles.
Health & Household	Everyday staples like cleaning products, supplements, and health-related items at discounted prices.
Toys & Games	Educational toys, board games, and building sets are especially popular during holidays.

Customers have an easy experience that assists them in resolving an assortment of problems. Customers have the ability to filter and sort across many different products by an assortment of categories to be able to access everyday products and seasonal products, and save more.

The shopping experience has the same assurance and security as the other Amazon services. Customers have the same quality of checkout deliveries and customer service that Amazon offers, now with the added bonus of saving a lot more money.

Eligibility for Sellers and Products In Amazon Outlet Seller Requirements

Here’s what you need to sell successfully on Amazon Outlet:

• Having Low Overhead Cost and Balance Discount Items with Happy Customers
• Having a good business plan will help you maintain a strong relationship with the seller.
• Meet Amazon’s quality standards
• Stock inventory that aligns with Outlet guidelines

Using Quartiles to Improve Sales and Customer Satisfaction

Quartiles separate your products into four equal groups based on how well they are selling, so you can see which items are selling fast and which ones are selling slowly. Knowing these groups can help you manage pricing and inventory. 

• Customer happiness is maintained even with offers of discounts.
• Sales of products should continue fast, and overstock should be avoided.
• Seller’s reputation should be positive.
• Better pricing and promotions can be made as a result of data.

The Amazon overstock section can include the following types of products:

• Overstock/excess inventory
• Seasonal items that need clearing out
• Open-box/returned items (must be made clear)
• Products that have light scratches, dents, or other cosmetic damage (must be listed with condition)
• Discontinued items

As long as items can be sold, as long as all flaws present with the items are made clear, the items are fair game. Make sure to keep Amazon rules in mind while listing items, as you may run into some restrictions.

To create a deal in Amazon Outlet, follow these steps:

1. Log in to Seller Central and navigate to “Manage Inventory.”
2. Choose the products you want to discount.
3. Set a competitive price, usually at least 20% off.
4. Include condition notes if necessary.
5. Submit your deal for approval.

Aim for a discount that grabs the attention of bargain hunters while still protecting your profit margins.

Make Your Listings Stand Out

When entering information about your listings in the outlet section of Amazon, follow these tips to maximize your visibility:  

• Focus on your product titles and make them informative while showcasing the product’s value.  
• Use the product’s real, unedited, high-resolution image, or take high-resolution images of the product to show its features in detail.  
• Write detailed descriptions of each product and illustrate in detail what the buyers can expect.  
• Use and include keywords with less competition, like “clearance deals,” to gain traffic on the listing.  
• Make pricing reasonable by listing your product on the lower end of the spectrum compared to your competitors, so your listing is tangibly more appealing.  

Strong, keyword-rich product listings are more likely to be discovered by customers searching and browsing the outlet store. Contemplating which of your products is best to discount, and most importantly deciding on the right price, can give reasonable buyers great deals to work with while maintaining your profit productivity.

Selling on the Amazon Outlet has similar fees to when you sell on normal Amazon. The following fees apply to all sellers.

• Referral Fees: Based on the selling category, a percentage of the selling price is taken.
• Closing Fees: These differ based on the category of the item and the weight of the item.

There are also no additional fees charged when creating or listing Outlet deals. However, there are variable expenses sellers should be aware of and also factor in when determining the profit margin. These expenses are shipping, storage, and advertising.

AI-powered tools take the guesswork out of selling on Amazon Outlet by:

• Highlighting the most appropriate products from your inventory for Outlet listings
• Recommending the most appropriate percentage discount for your outlet listings to sell within your desired timeframe while still making a profit
• Predicting the various outcomes your business may have with differing pricing strategies
• Tracking activity and suggesting further enhancements

This makes it easier to decide the exact discount to apply to products and the appropriate discount level to maximized product sales along with easier profitability.

Inventory-Smart Advertising

Integrating your advertising with your inventory can boost your Amazon Outlet outcomes by:

• Advertising your clearance inventory to the most likely people to buy
• Real-time inventory data helps your advertising adjust dynamically 
• Customers are targeted with promotions centred on markdowns 
• Clearance ads are altered to get the best returns on ad spend

Reaching out to more marketplaces diversifies your strategy as well. For sellers connecting stores to Walmart, eBay, and Shopify and using social marketing on TikTok, Facebook, and Instagram, they create a more efficient and sustainable path to growth.

Amazon Outlet sells only new surplus stock, while Amazon Warehouse Deals sells used, refurbished, and open-box items. The difference is mostly by item condition. Outlet deals are brand new, and the retailer just needs to get them off their shelves, and Warehouse deals are items that have been returned or opened at even deeper discounts.

Feature	Amazon Outlet	Amazon Warehouse
Item Condition	New	Used, refurbished, or open-box
Reason for Discount	Overstock or clearance	Returned, opened, or pre-owned
Typical Discounts	Strong discounts	Often, even deeper discounts
Quality Control	Standard new-product quality	Inspected and graded by Amazon (e.g., “Used – Very Good”)

Having an eye for the best Amazon deals and bargains for your hard-earned money is the art of shopping. You don’t have to spend a lot of money to get quality products. With little time and effort spent shopping, you can get great bargains without overpaying.

• Look at the Prices Closely: Check similar items to ensure the discount is valid before purchasing.
• Take Advantage of Limited-Time Offers: These deals go away fast but often provide the most savings.
• Read The Reviews: Even when items are discounted, good customer reviews help make a better purchase.
• Shop The Season Clear Out Sales: The end of a season and holiday times usually give a lot bigger slash in the prices.
• Employ Smart Filters: Quickly find the best items by sorting by discount %, price, and condition.
• Look Every Day For New Sales: Since the inventory rotates quickly, regular searching is helpful in snatching the best deals before they are gone.

The most effective way of selling excess stock on Amazon Outlet requires careful planning of price cuts, timing, and promotions. These factors must align with your marketing strategy to maximize your sales profits.

Time Your Listings for Maximum Impact

You can improve clearance sales performance by:

• Aligning the promotions with seasonal shopping trends
• Timing your promotions to avoid long-term fee costs
• Creating urgency with Limited-time promotions
• Aligning the Amazon Outlet promotions with your currently running marketing activities

Promotional and campaign schedule optimization leads to faster sales turnover on your Outlet listings.

Combine Outlet with Other Promotions

Increased traffic and sales can be achieved by adding marketing campaigns to your Outlet promotions and including:

• Amazon PPC campaigns targeting deal-shopper customers
• Showcasing clearance deals on Social Media
• Sending Emails to your customers
• Bundling full-priced products with Outlet items

These marketing and promotion strategies should attract new customers and stimulate the conversion rate on your Outlet deals.

Amazon Outlet has offered retailers a solution for managing some of their excess inventory. Sellers get to retain some value selling the product at a discount while also making space for new inventory. Sellers also receive cash flow by selling products that may have been sitting for some time.

This program helps sellers see real-time inventory so they can decide the best items to sell as well as optimal pricing. This helps the products sell quicker while also keeping good profit margins. Integrating Amazon Outlet into your everyday workflow makes inventory control easier and creates continuous business expansion, while also providing customers with good deals.

Amazon Outlet offers a simple, dependable way to score meaningful savings across a wide range of products. You’ll find quality items at reduced prices, helping you stay on budget without giving up the value you expect. The platform makes browsing, comparing, and buying quick and effortless, while still delivering the trusted experience Amazon is known for—even on discounted goods.

Shopping here not only cuts costs but also makes it easy to tick off your entire list in one place. With new discounts appearing regularly, there’s always something worth checking out. Start exploring Amazon Outlet today and make the most of the great deals waiting for you.